As a marketing tool, blogs are full of all kinds of potential. Blogs have some truly unique characteristics as a marketing tool. They can be added to, and they can be updated at any time and from virtually anywhere. Blogs also have long lasting shelf lives, as they exist on the internet until you decide to remove them. They’re a great way to communicate with clients, customers, friends or family.
If you regularly maintain and add posts to your blog, your viewers will be more likely to refer back and join your RSS feeds. You can also keep track of who is subscribed to your blog feeds so it’s a great way to measure its effectiveness. Blogs are easy to syndicate, meaning that you can get your information and opinions out there, and can allow them to spread through the internet. If you have knowledge to share, a product to sell, a brand to market or something else to say on the internet, and you think there’s an audience that wants to read what it is that you have to say, then blogging is an excellent marketing tool.
If you don’t already have a blog associated with your business or website, then now may very well be an excellent time for you to start blogging. I can help get you started—contact me today to find out more!