The more websites I design the more I realize that effective Search Engine Optimization can be as time-consuming as the website design itself! It’s crucial to “think SEO” during the entire site development process. After all, you may have a great website but what good is it if it can’t be found in searches?
One very interesting thing I learned recently is about case-sensitivity. If a user does a search on the word “Design”, for example, most search engines will search for Design with an uppercase “D” ONLY. So if you’ve used “design” as one of your keywords then you may not be found! Alternately, if a user searches “design” and you’ve used the keyword “Designer” most engines will recognize words of any case if the search is done using all lower case letters. So make sure your website uses keywords and phrases in uppercase or starting with an uppercase letter.
I just found a great website that has some really good SEO information. Read this short article that offers 4 SEO tips: http://www.creativepublic.com/graphic-designer-blog/2011/02/24/4-seo-tips-for-your-online-business/.